Title | The Chant |
Agency | Leo Burnett Chicago |
Campaign | #dowhatyoucan |
Advertiser | Samsung |
Brand | Samsung Galaxy S7 |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | South Sudanese athlete Margaret Rumat Rumat Hassan is preparing run the 400 metres at the Rio Olympics – the first time the country has been represented since its independence from Sudan in 2011. As Hassan gears up for the event she pops in a pair of Samsung Gear wireless earbuds. She hears her entire country chanting for her – and we see the celebrations on the streets, in bars and in classrooms. As the chant builds in intensity, Hussan relives her journey and finds the confidence to defy barriers. |
Media Type | Television |
Length | |
Production Company Producer | Epoch Films |
Chief Creative Officer | Britt Nolan |
Creative Director | Brian Siedband |
Creative Director | Gordy Sang |
Art Director | Gregory Liccardi |
Copywriter | Alok Mahadevia |
Agency Producer | Matt Blitz |
Agency Producer | Brian Behling |
Account Director | Ashley Beam |
Account Executive | Emily Smith |
Strategy Director | Christopher Bridgland |
Director | Martin de Thurah |
Director of Photography (DOP) | Mátyás Erdély |
Executive Producer | Melissa Culligan |
Line Producer | Anura Idupuganti |
Editor | Stewart Reeves |