VW’s giant four-hour ad To fill a (very) early hour TV slot in Canada, the brand created a comedy show with an electric co-star.
Smells like McDonald's spirit The fast food chain’s olfactory marketing was anything but on the nose.
A musical idea that’s up to scratch The Ohio Lottery wins new players by getting in tune with a young audience
Using AI to unlock the power of books Once upon a time, a book was just a book. But now it can also be an interactive game steered by the reader.
BMW causes a buzz at electric charging stations Beamers photobomb Google Maps in Dubai to create a virtual showroom.
Art that gets under the skin Weathered street art is used as a metaphor for the impact of racism on skin health for people of color.
A virtual police station to protect women The e-police station allows women who experience cyberviolence to file a complaint that’s relayed to the real authorities.
Redirecting fashion to warm the homeless An association used the power of influence to make the winter less harsh for people on the streets.
A theft executed to the letter How a streamer created a poster by stealing from others…at least, partially.
Even ketchup at a shoot-out has to be Heinz Gamers who couldn’t shoot straight were helped out by the ketchup brand.