| Summary | Consultants | Photos | Agenda |
| Monday, April 25th |
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Agencies: what is the Model for the future? Paul Jackson, CEO Ogilvy (UK) and Ogilvy UK Management team |
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Situation of the Agency-advertiser relationships. A report by Agency management consultants in the UK, France, Germany, Spain and Belgium |
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Excellence in managing global accounts. Ann Fudge, CEO Y&R Brands Worldwide; Massimo Costa, CEO Y&R EMEA and management team from Y&R EMEA, RKCR/Y&R; Y&R Italy and Y&R North America |
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The role of the holding company in today's environment. Meeting Sir Martin Sorrell, CEO, WPP and Management teams from Y&R, Ogilvy, JWT, RedCell, MindShare, MediaEdge, MediaCom. |
| Tuesday, April 26th |
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An alternative approach to managing global accounts. Julian Boulding, CEO & Simon Tilden, MD, thenetworkone |
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The advertiser point of view: Managing local brands in an international group Charlie Hiscocks, CMO World, SABMiller |
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The advertiser point of view: How to better manage Advertisers needs in the context
of the media revolution, consumer empowerment and accountability. Alan Gilmore, Lloyds TSB & Phil Smith, Camelot Group. Moderator: Charlie Crowe, C Squared |
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Managing global brands in a micro network. Michael Wall, President International, Fallon |
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Media Agency Networks, a viable model for integrated modern communications? Robert Lerwill, CEO, Aegis Group plc, Jerry Buhlman, CEO Aegis Media EMEA and Management team |