| Summary | Theme | Consultants | Participating agencies | Agenda |
| Sunday, September 17th | |
| 6:30pm | Welcome Drinks & Snacks |
| Monday, September 18th | |
| 9:00am sharp | Bus departs from promptly from hotel |
| 9:30am - 10:15am (breakfast) |
Presentation of Participants. Opening remarks. |
| 10:30 am - 12:30 am (lunch) |
RECMA Global Billings & Ranking 2006 |
| 1:00 pm - 2:15 pm | Nick Brien, CEO, Universal McCann |
| 2:45 pm - 4:00 pm | Matt Freeman, Tribal DDB |
| 4:00 pm – 5:00 pm | Quick stop at the hotel. Bus departs promptly at 5:00 pm. |
| 5:45 pm - 7:00 pm | Jim Heekin, CEO, Grey Worldwide |
| 7:30 pm | Dinner hosted by Grey Worldwide |
| Tuesday, September 19th | |
| 8:15 am (breakfast) |
Bus departs promptly from hotel. |
| 9:00 am - 10:45 am | Maria-Luisa Francoli, CEO, MPG Network |
| 11:15 am – 1:15 pm (lunch) |
Gwyn Jones, CEO, BBH |
| 1:45 pm – 3:00 pm | "Hot Agencies around the world" (Consultants only) |
| 3:30 pm - 5:30 pm (cocktails) |
Bob Jeffrey, CEO, JWT |
| 5:30 | Open Evening |
| Wednesday, September 20th | |
| 8:30 am sharp | Bus departs promptly from hotel. |
| 9:30 am – 11:30 am (breakfast) |
Jerry Greenberg, Co-Founder, CEO, Sapient |
| 12:00 am – 2:00 pm (lunch) |
David Jones, CEO, Euro RSCG Worldwide |
| 2:45 pm - 4:45 pm | Daniel Morel, CEO, Wunderman |
| 5:30 pm - 6:45 pm | Howard Draft , CEO, Draft/FCB |
| 7:15 pm | Dinner hosted by FCB at Nobu |
| Thursday, September 21st | |
| 8:00 am sharp | Bus departs promptly from hotel. |
| 8:30 am – 10:00 am (breakfast) |
Michael Roth, CEO, Interpublic |
| 10:30 am – 12:00 am | Hamish McLennan, CEO, Y&R |
| 12:30 pm – 2:30 pm (lunch) |
Open Forum (Consultants only) |
| 3:00 pm - 5:00 pm | Summit Meeting(Open to Agencies and Press) |
| 5:00 pm | Bus returns to hotel. |
| 6:45 pm | The AdForum Worldwide Summit Cocktails & Dinner |
| Friday, September 22nd | |
| 8:30 am sharp | Bus departs promptly from hotel. |
| 9:00 am – 10:45 am (breakfast) |
Gary VonKennel, CEO, Rapp Collins Worldwide |
| 11:15 am – 1:15 (lunch) |
Stephen Gatfield, CEO, Lowe Worldwide |
| 2:00 pm – 3:00 pm | Wrap-up session |
| 3:15 pm - 4:15 pm | Consultant Press Conference |
| 5:45 pm – 6:45 pm | A Briefing on Advertising Week 2006 |
| 7:00 pm (optional) |
Press Dinner |