Gen-Z and Millennials apparently have little interest in scratch-card games. Yet they listen to a lot of radio. So the Ohio Lottery Commission and its agency Marcus Thomas decided to reach them through music. Hence the first game based on the features of music recognition app Shazam. Three 60-second songs: rock, country and pop. The lyrics encouraged listeners to use the app’s recognition capability to identify the title. From their they were sent to a URL where they had the chance to win up to $500. No doubt the winners were humming a happy tune for the rest of the day.