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1
Persil - The Autograph
Lola MullenLowe fait de son produit star le méchant d'une histoire dont la star est finalement une jeune fille en quête de l'autographe de son joueur d'Arsenal préféré.
| Title | The Autograph |
| Agency | LOLA MullenLowe |
| Campaign | Dirt is Good 2024 |
| Advertiser | Unilever |
| Brand | Persil |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | The touching three-minute film starring Arsenal and England player Bukayo Saka follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain – Persil's new washing capsules with first-time stain removal, which show no mercy in removing the precious autograph in a matter of minutes. |
| Media Type | Television |
| Length | |
| Sound | Serena |
| Marketing Vice President | Tati Lindenberg |
| Innovation Director | Eleni Koulara |
| Marketing Manager | Seyda Moran |
| Marketing Manager | Laura Ryan |
| Chief Creative Officer | Jose-Miguel Sokoloff |
| Global Strategy Director | Sandy Doran |
| Global Creative Director | Eduardo Salles |
| Global Brand Business Lead | William Dixon |
| Executive Creative Director | Tomás Ostiglia |
| Associate Creative Director | Diego Veira |
| Creative Director | German Rivera Hudders |
| Art Director | Pedro Mezzini |
| Art Director | Diego Vieira |
| Art Director | Alan Chung |
| Head of Design | Yan Graller de Oliveira |
| Copywriter | Augusto Callegari |
| Managing Director | Tom Elliston |
| Global Account Supervisor | Cristina Panea |
| Account Executive | Sofía Perez |
| Head of Production | Felipe Calviño |
| Producer | Jorge Saade |
| Designer | María Sancho Suay |
| Producer | Abril Ostiglia |
| Production Company | Rebolucion |
| Director | VELLAS |
| Director of Photography (DOP) | Harry Wheeler |
| Production Designer | Ricky Eyres |
| Executive Producer | Sete Ledo de Pablo |
| Executive Producer | Ramón Corominas |
| Executive Producer | Florencia Arrizabalaga |
| Producer | Assaf Eldar |
| Producer | Lucy Benson-Brown |
| Wardrobe / Stylist | Holly Macdonald |
| Assistant Director | Flavio Lanfredi |
| Editor | Rami D |
| VFX Studio | Nash Vfx |
| Grade | Bleach Filmes |
| Music Coordinator | Calum Price |
| Music | Big Sync Music |
| Music Supervision | Alicia Leinot |
| Actor / Celebrity | Bukayo Saka |
2
Levi's - 2024 Live in Levi’s® campaign: The floor is yours.
Après cette chorégraphie, le parquet sera tout à vous et à vos jeans.
| Title | 2024 Live in Levi’s® campaign: The floor is yours. |
| Agency | TBWA\Chiat\Day Los Angeles |
| Campaign | 2024 Live in Levi’s® |
| Advertiser | Levi Strauss & Co. |
| Brand | Levi's |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Clothing |
| Tagline | The floor is yours. |
| Media Type | Television |
| Length | |
| Director | Omar Jones |
| Director of Photography (DOP) | Todd Martin |
| Choreography | Sherrie Silver |
| Wardrobe / Stylist | Bee Diamondhead |
| Editor | Adam Robinson |
| Director | Omar Jones |
| Choreographer | Sherrie Silver |
3
Andrex - First Office Poo
Un premier opus avec un humour subtil sur l'art d'aller aux toilettes, avec le chiot Andrex qui n'est plus le héros.
| Title | First Office Poo |
| Agency | FCB London |
| Campaign | Get Comfortable |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Andrex |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Toilet Paper, Tissues |
| Philosophy (original language) | Andrex, the Kimberly Clark-owned toilet tissue brand, is encouraging the nation to challenge its toileting taboos with the launch of a bold new brand platform, created by FCB London. At the heart of the ‘Get Comfortable’ platform is the truth that too many Brits are held back by their prudery and embarrassment about going to the toilet, and don’t have a healthy relationship with their everyday bodily functions. Andrex, the UK’s biggest toilet paper brand, is tackling this issue head on and encouraging the nation to engage with their intimate wellness, by showing us there’s a better way. FCB London brings this to life with a suite of assets, marking a distinct break not only from past Andrex campaigns but with the whole category. The launch film, called ‘First Office Poo’, starts with a woman who unintentionally does an audible fart in front of her colleagues. A brief, awkward pause follows before she looks down to see the Andrex puppy under her desk, giving her an encouraging nod. Emboldened, she takes control of her destiny, grabbing a roll of Andrex and then striding purposefully through the office with a toilet roll in hand. As the music builds to an assertive crescendo, the film ends with her entering the toilet, confidently owning her actions. Directed by lauded commercials director Andreas Nilsson, the film is visually striking with an arresting soundtrack but no voiceover, simply finishing with the words ‘Get Comfortable’ and the Andrex logo. Also absent are the usual toilet paper ad tropes, such as closeups of brand packaging and gleaming white bathrooms. Research carried out by Andrex has found that it is incredibly common in the UK to fear using public loos. Half of us admit that being shy about our bowels stops us from pooing in the work toilets or at a romantic partner’s house, and 41% are even afraid of pooing when visiting their in-laws at home. Some of the stats from this research are featured in VOD activity supporting the ‘Get Comfortable’ launch film while OOH executions use stand-out visuals and headlines like ‘Live unclenched’ and ‘Conquer the first office poo’, designed to get people to question their inhibitions around toileting. The campaign breaks shortly after the launch of Andrex’s partnership with Bowel Cancer UK and ITV, with a joint campaign featuring past Big Brother housemates and Sharon Osbourne appearing in the final week of Celebrity Big Brother. This will be followed by a joint Andrex and Bowel Cancer UK VOD spot as part of the main ‘Get Comfortable’ campaign, entitled ‘Born Unembarrassed’. This spot launches in April (Bowel Cancer Awareness Month). |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks UK |
| Editing Company | Trim Editing |
| Chief Executive Officer (CEO) | Katy Wright |
| Chief Creative Officer | Owen Lee |
| Chief Strategy Officer | Ben Jaffé |
| Executive Agency Producer | Nikki Chapman |
| Executive Creative Director | Kyle Harman-Turner |
| Head of Art | Jack Walker |
| Business Director | Katie Creighton |
| Director | Andreas Nilsson |
| Director | Rosie-May Bird Smith |
| Producer | Lucy Gossage |
| Producer | Adam Oyejobi |
| Director of Photography (DOP) | Lasse Frank |
| Director of Photography (DOP) | Benedict Spence |
| Managing Director | Rupert Reynolds-Maclean |
| Head of Production | Emily Atterton |
| Production Manager | Meghan Young |
| Production Designer | Sarah Jenneson |
| Stylist | Selina Wong |
| Casting | Hannah Birkett |
| Post Production | Selected Works |
| Colorist | Hannibal Lang |
| Editing Company | The Quarry |
| Editor | Ben Campbell |
| Editor | Steve Shaw |
| Music / Sound Design | No.8 |
| Sound Designer | Sam Robson |
| Music | Leland |
| Music Supervision | Toby Williams |
4
Andrex - Post Poo Euphoria
Une chorégraphie pour un spot décalé pour ce second opus qui signe la délivrance.
| Title | Post Poo Euphoria |
| Agency | FCB London |
| Campaign | Get Comfortable |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Andrex |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Toilet Paper, Tissues |
| Philosophy (original language) | Andrex, the Kimberly Clark-owned toilet tissue brand, is encouraging the nation to challenge its toileting taboos with the launch of a bold new brand platform, created by FCB London. At the heart of the ‘Get Comfortable’ platform is the truth that too many Brits are held back by their prudery and embarrassment about going to the toilet, and don’t have a healthy relationship with their everyday bodily functions. Andrex, the UK’s biggest toilet paper brand, is tackling this issue head on and encouraging the nation to engage with their intimate wellness, by showing us there’s a better way. FCB London brings this to life with a suite of assets, marking a distinct break not only from past Andrex campaigns but with the whole category. The launch film, called ‘First Office Poo’, starts with a woman who unintentionally does an audible fart in front of her colleagues. A brief, awkward pause follows before she looks down to see the Andrex puppy under her desk, giving her an encouraging nod. Emboldened, she takes control of her destiny, grabbing a roll of Andrex and then striding purposefully through the office with a toilet roll in hand. As the music builds to an assertive crescendo, the film ends with her entering the toilet, confidently owning her actions. Directed by lauded commercials director Andreas Nilsson, the film is visually striking with an arresting soundtrack but no voiceover, simply finishing with the words ‘Get Comfortable’ and the Andrex logo. Also absent are the usual toilet paper ad tropes, such as closeups of brand packaging and gleaming white bathrooms. Research carried out by Andrex has found that it is incredibly common in the UK to fear using public loos. Half of us admit that being shy about our bowels stops us from pooing in the work toilets or at a romantic partner’s house, and 41% are even afraid of pooing when visiting their in-laws at home. Some of the stats from this research are featured in VOD activity supporting the ‘Get Comfortable’ launch film while OOH executions use stand-out visuals and headlines like ‘Live unclenched’ and ‘Conquer the first office poo’, designed to get people to question their inhibitions around toileting. The campaign breaks shortly after the launch of Andrex’s partnership with Bowel Cancer UK and ITV, with a joint campaign featuring past Big Brother housemates and Sharon Osbourne appearing in the final week of Celebrity Big Brother. This will be followed by a joint Andrex and Bowel Cancer UK VOD spot as part of the main ‘Get Comfortable’ campaign, entitled ‘Born Unembarrassed’. This spot launches in April (Bowel Cancer Awareness Month). |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks UK |
| Editing Company | Trim Editing |
| Chief Executive Officer (CEO) | Katy Wright |
| Chief Creative Officer | Owen Lee |
| Chief Strategy Officer | Ben Jaffé |
| Executive Agency Producer | Nikki Chapman |
| Executive Creative Director | Kyle Harman-Turner |
| Head of Art | Jack Walker |
| Business Director | Katie Creighton |
| Director | Andreas Nilsson |
| Director | Rosie-May Bird Smith |
| Producer | Lucy Gossage |
| Producer | Adam Oyejobi |
| Director of Photography (DOP) | Lasse Frank |
| Director of Photography (DOP) | Benedict Spence |
| Managing Director | Rupert Reynolds-Maclean |
| Head of Production | Emily Atterton |
| Production Manager | Meghan Young |
| Production Designer | Sarah Jenneson |
| Stylist | Selina Wong |
| Casting | Hannah Birkett |
| Post Production | Selected Works |
| Colorist | Hannibal Lang |
| Editing Company | The Quarry |
| Editor | Ben Campbell |
| Editor | Steve Shaw |
| Music / Sound Design | No.8 |
| Sound Designer | Sam Robson |
| Music | Leland |
| Music Supervision | Toby Williams |
5
Perrier - As seen on the Terrasse
Il se passe tellement de choses en terrasse.
| Title | As seen on the Terrasse |
| Agency | Ogilvy Paris |
| Campaign | As seen on the Terrasse |
| Advertiser | Nestlé Waters |
| Brand | Perrier |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Media Type | Television |
| Length |
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