| Title | Oven Messages |
| Agency | RAPP Worldwide |
| Campaign | Oven Messages |
| Advertiser | Supergasbras |
| Brand | Supergasbras |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created “Oven Messages,” a beautiful Christmas campaign for Supergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we’d like to give RAPP Brazil a big round of applause! |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Andre Pasquali |
| Creative Director | Felipe Andrade |
| Art Director | Felipe Andrade |
| Art Director | Bruno Athayde |
| Art Director | Alfredo Mariano |
| Art Director | Luiz Barreto |
| Copywriter | Tiago Trindade |
| Director | Cláudio Cineli |
| Music | Hefty |
| Sound Production | Hefty |
More Work
SEE ALLSounds like the unreal thing
- BRAND:
- Hefty
- AGENCY:
- RAPP Worldwide
#GiftForTheFuture 4
- BRAND:
- Supergasbras
- AGENCY:
- RAPP Worldwide
#GiftForTheFuture 3
- BRAND:
- Supergasbras
- AGENCY:
- RAPP Worldwide
#GiftForTheFuture 2
- BRAND:
- Supergasbras
- AGENCY:
- RAPP Worldwide
#GiftForTheFuture
- BRAND:
- Supergasbras
- AGENCY:
- RAPP Worldwide