Title | Stocking up on freshness at Metro |
Agency | Cossette Communication-Marketing |
Campaign | Stocking up on freshness at Metro |
Advertiser | Metro |
Brand | Metro |
Date of First Broadcast/Publication | 2023 / 12 |
Business Sector | Fresh Vegetables, Fruits |
Story | With the beginning of the winter season, which can sometimes feel gloomy, Cossette created a promotional campaign for Metro to add a bit of zest to the plates of consumers. The visuals use the very heart of the products as an accent, highlighting not just the savings, but how delicious the fruit looks. |
Media Type | Outdoor/Out of Home |
Market | Canada |
Brand Manager | Olivier Charbonneau |
Brand Management | Catherine Gobeil |
Creative Team | Anne-Claude Chénier |
Creative Team | Geneviève Duquette |
Creative Team | Alexandre Jutras |
Creative Team | Philippe Brassard |
Creative Team | François Julien Rainville |
Creative Team | Philippe Leblanc |
Account Director | Sophie Couvrette |
Account Director | Meggie Lavoie |
Agency Producer | Septième |
Agency Producer | Anthony Gratton |
Photographer | Philippe Richelet |
Retoucher | Philippe Richelet |
Media Agency | Touché |
Media Director | Béa Beaini |