Kinder Pingui - "A ‘Thanks’ you won’t forget"

GForce/Grey

GForce/Grey Almaty, Kazakhstan

407

Brand: Kinder Pingui
Country: Kazakhstan

Advertiser: Ferrero Kazakhstan

Title	A ‘Thanks’ you won’t forget
Agency	GForce/Grey
Campaign	A ‘Thanks’ you won’t forget
Advertiser	Ferrero Kazakhstan
Brand	Kinder Pingui
Date of First Broadcast/Publication	2023 / 8
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Tagline	A ‘Thanks’ you won’t forget
Story	‘Thanks’ is a word that children often forget to say, especially to their parents who play so many important roles in their lives. Kinder Pingui launched a large outdoor campaign with easy-to-use stickers to make sure one don't forget to thank parents.
Philosophy	A large outdoor campaign with easy-to-use stickers to make sure one don't forget to say thank you.
Problem	‘Thanks’ is a word that children often forget to say, especially to their parents. Even though moms and dads play so many important roles in their lives - they are family doctors, home chefs, family event managers, and so much more.
Result	More than 2000 Kazakhstanis have thanked their parents via digital billboards and more than 10000 thank-you stickers have been used.
Media Type	Interactive Outdoor Experience
Length	92 seconds
Advertising Manager	Karina Murtazaliyeva
Managing Director	Yuliya Tushina
Executive Creative Director	Yevgeniy Kostylev
Designer	Diana Korchevskaya
Client Services Director	Anna Kostyleva
Creative Group Head	Victor Ershov
Art Director	Maria Kalinicheva
Copywriter	Mikhail Varov
MOTION DESIGN	Alexander Filatov
Account Manager	Veronika Fedossova
Chief Commercial Officer	Yevgeniy Tyan
Account Director	Azazel Amirdinova
Art Director	Dmitriy Kiyko
MOTION DESIGN	Almat Suisimbayev
Tech Lead	Yevgeny Burlyai
Project Manager	Rustam Ashykbayev
Project Manager	Uliya Kusherbayeva
Account Manager	Samal Satybaldina