| Title | Silver |
| Agency | Made |
| Campaign | Minichups |
| Advertiser | Perfetti Van Melle |
| Brand | Chupa Chups |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Candies |
| Story | MADE, independent agency founded by Yosu Arangüena and Cristian Rocha announces its new work for the emblematic lollipops brand. Since six months ago, MADE began to work with Chupa Chups so that it can grew up in Mexico. In this opportunity, the objective of the campaign is to present the “Minichups”, a small size lollipop. “We wanted to add a little of humour just by doing our product the “ambassador” of the small achievements. We believe that a small size lollipop applies like a little reward for the children’s merit”, commented MADE Creative Director Alejandra Haro. |
| Media Type | |
| Production Company | Factory Studios |
| Chief Creative Officer | Yosu Aranguena |
| Group Creative Director | Sergio Sharpe |
| Chief Creative Officer | Cristian Rocha |
| Account Manager | Ernesto Rosillo |
| Creative Director | Alejandra Haro |
| Copywriter | Alejandra Haro |
| Creative Director | Jorge Luis Ossio |
| Art Director | Jorge Luis Ossio |
| Photographer | Erich Schimmelfennig |
| Marketing Director | Gabriela Linares |