| Title | Put it out |
| Agency | Publicis Canada |
| Campaign | Put it out |
| Advertiser | Réseau du sport étudiant du Québec |
| Brand | De Facto |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Every day, 137 million cigarette butts destroy our enviroonment. |
| Story | The international day for environmental protection support, also known as Earth Day, was the perfect occasion for De Facto to make statement about the pollutant nature of cigarettes. Cigarettes don't just kill people, they kill the planet too. Time to take ahold of this misconception, and put it out. |
| Media Type | |
| More Information | earthday.ca |
| Art Director | Karl Ouellette |
| Copywriter | Alice Gendron |
| Agency Account Team | Stéphanie Martin |
| Agency Account Team | Nicole De Ravel |
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