Title | InMySeat |
Agency | BETC Paris |
Campaign | InMySeat |
Advertiser | United Nations Women |
Brand | UN Women France / Sistafund |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Charities, Foundations, Volunteers |
Story | In 2023, 49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models. These models do exist, but they are hard to find. Especially on LinkedIn, the tech industry's favorite platform.UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements. |
Media Type | Digital |
Brand Manager | Tatiana Jama |
Agency Manager | Mercedes Erra |
Agency Manager | Catherine EMPRIN |
Agency Manager | Emmanuelle DE-MONTESSON |
Agency Manager | SYLVIE GEIGER |
Agency Manager | Jeanne Libfeld |
Agency Manager | Pierrick Jegou |
Agency Manager | Laetitia Bernard |
Chief Creative Officer | Stéphane Xiberras |
Executive Creative Director | Antoinette Beatson |
Creative Director | Matthieu Bouilhot |
Art Director | Marie Glotin |
Copywriter | Gilliane Hellstern |
Account Planner | Claire Bayet |
Traffic Director | Anais Grelet |
Producer | Fanny Perier |
Brand Manager | Céline Mas |
Brand Manager | Catherine Reichert |
Brand Manager | Amélie Cabon |
Illustrator | Macrine Bateman |
Motion | Laurent Ferry |