Title | Pay Up, Parents |
Campaign | Pay Up, Parents |
Advertiser | WWF |
Brand | WWF, The Danish National Lottery, Danish Cancer Society, Stofa |
Posted | July 2020 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships. |
Media Type | Public Relations |
Length | |
Creative Director | Christoffer Fejerskov Boas |
Creative Director | Klara Vilshammer |