Title | RailTales (Film Case) |
Agency | TBWA\Switzerland AG |
Campaign | RailTales |
Advertiser | Schweizerische Bundesbahnen (SBB) |
Brand | SBB |
Posted | July 2020 |
Business Sector | Public Transport, Mass Transit |
Story | RailTales is a real time data and geo targeting based fairytale podcast that makes landmarks that you pass by on the train part of the fairytale in exactly the moment you pass by. By doing so, the kids interact with the landmarks and landscapes in a kid-feasible way. All fairytales are self-created and written in dialect of the area they play in. |
Media Type | Applications |
Length | |
Digital Agency | Unic AG |
Production Company | Jingle Jungle AG |
Art Director | Carolin Widemann |
Art Director | Katharina Binder |
Art Director | Marina Casado |
Copywriter | Ennio Cadau |
Copywriter | Johnny Grubenmann |
Sound Designer | Federico Bettini |
Sound Designer | Michael Schwarz |
Executive Creative Director | Manuel Wenzel |
Chief Marketing Officer (CMO) | Dominic Lüthy |
Creative technologist | Sascha Djabbari |
Product Manager | Marion Renn |
Product Manager | Dominique Eggel |
Programmer | Thomas Zbinden |
Programmer | Alexander Farkas |
Account Management Team | Nadja Stickl |
Account Management Team | Chantal Szabo |
Account Management Team | Katrin Ulmer |