Title | The 2 Euro T-Shirt - A Social Experiment |
Agency | BBDO Berlin |
Campaign | The 2 Euro T-Shirt - A Social Experiment |
Advertiser | Fashion Revolution |
Brand | Fashion Revolution |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Charities, Foundations, Volunteers |
Story | The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? |
Media Type | Promotion & Event |
Length | |
Chief Creative Officer | Wolfgang Schneider |
Group Creative Director | Jan Harbeck |
Executive Creative Director | Michael Schachtner |
Art Director | Michail Paderin |
Art Director | Jessica Witt |
Account Manager | Mike Kannowski |
Executive Producer | Silke Rochow |
Print Producer | Cathrin Barbe |
Production Company | Unit9 Berlin |
Director | Robert Bader |
Director of Photography (DOP) | Alessandro Rovere |
Director of Photography (DOP) | Kevin Krefta |
Editor | Kevin Krefta |
Executive Producer | Stefan Bader |