Title | Have a Word |
Agency | Ogilvy UK |
Campaign | Have a word with yourself then your mates |
Advertiser | Mayor of London |
Brand | Mayor of London |
Date of First Broadcast/Publication | 2022 / 3 |
Business Sector | Government & Other Authorities |
Story | The Mayor of London and Ogilvy UK teamed up on a bold new campaign to address sexist attitudes and inappropriate male behaviour that has led to an epidemic of misogyny and male violence against women and girls. The campaign launched with a timely film which puts the onus on men to act when they see misogynistic behavior and harassment. Built with behavioral science insights, the approach gets men to think about their own behavior, and how they’d challenge the behavior of their friends, giving every man an active role in tackling the problem and creating real change. |
Media Type | Case Study |
Length | |
Chief Creative Officer | André Laurentino |
Executive Creative Director Digital | Jules Chalkley |
Executive Creative & Strategy | Charlie Coney |
Creative Director | Nicola Wood |
Creative Director | Andy Forrest |
Executive Producer | Sally Miller |
Producer | Eleanor Hardcastle |
Production Assistant | Eva McAlpine |
Senior Print Producer | Heather Hart |
Strategy | Bianca Novaes |
Strategy | Andrew Lopez |
Behavioural Science | Tara Austin |
Behavioural Science | Mike Hughes |
Client Partner PR | Fola Odumosu |
Account Director PR | Gemma Ginsberg |
Production Company | Spindle |
Director | Molly Burdett |
Director of Photography (DOP) | Adric Watson |
Executive Producer | Lou Gagen |
Executive Producer | Greg Hackett |
Line Producer | Rachel Bashford |
Editor | Tim Swaby |
Photographer | James O’Jenkins |
Audio | Toby Griffin |
Producer | Robson Yeo |
Senior Colourist | Simon Bourne |
Producer | Chris Anthony |
Communications Director | Sarah Brown Mayoral |
Head of Strategic Communications and Marketing Campaigns | Jessica Holland |