Title | Detail Stickers |
Agency | Crispin Porter + Bogusky |
Campaign | Mini Cooper 2002 Launch Campaign - BMW |
Advertiser | BMW |
Brand | MINI Cooper |
Date of First Broadcast/Publication | 2002 / 1 |
Product | Mini Cooper |
Business Sector | Compact & Small Cars |
Tagline | Let's Motor. |
Story | Peel and stick "detail" stickers encouraged people to customize a new car. |
Media Type | Magazine Custom Publishing |
Market | United States |
Executive Creative Director | Alex Bogusky |
Creative Director | Andrew Keller |
Photographer | Daniel Hartz |
Art Director | Tony Calcao |
Copywriter | Rob Strasberg |
Photographer | Sebastian Gray |
Illustrator | Maggie Baker |
Print Production Manager | Julieana Stechschulte |