Title | Thanks for the extra break, Sir |
Agency | Wunderman Thompson UK |
Campaign | Thanks for the extra break, Sir |
Advertiser | Nestlé |
Brand | KitKat |
Date of First Broadcast/Publication | 2023 / 5 |
Business Sector | Chocolate |
Tagline | Have a break, have a KitKat |
Philosophy | KitKat is taking its iconic “Have a break” tagline to the nation this weekend, with a campaign to mark the coronation thanking the king for the extra break. The ad features a three-finger KitKat, along with the subline “Thanks for the extra break, Sir”. The ad nods to the upcoming King’s Coronation and thanking him for the extra bank holiday. The ad will also feature the “Have a break, have a KitKat” tagline, reinforcing the brand’s message of encouraging people to have a break. Created by integrated marketing agency Wunderman Thompson UK, these will appear across national newspapers and meta platforms. Friday 5 May and throughout the bank holiday weekend. |
Media Type | Social Media |
Length | |
Executive Creative Director | Tom Drew |
Programme Director | Danny Bayliss |
Senior Art Director | Lucy Harrison |
Senior Copywriter | Emma Gallagher |
Senior Account Director | Alex Moore |
Business Director | Sam Brooks |
Executive Strategy Director | Neil Godber |
Senior Strategist | Katie Mulligan |
Senior Designer | Jamie Green |
Lead Production Designer | Nick Firth |
Editor | James Firth |
Head of Art & Design | Guy Sexty |
Media Agency | ZenithOptimedia |