| Title | Filter Fish |
| Agency | BUNTIN |
| Campaign | Filter Fish |
| Advertiser | CLARCOR Inc. |
| Brand | Purolator |
| Posted | March 2008 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | As the official filter of B.A.S.S., most of Purolators media is found in fishing pubs. This year, Purolator wanted to promote the unique textured grip that covers their PURE One oil filter. And since nothing is more slippery than a slimy wet fish, we covered a bass in 100% textured grip control filters. The client ate it up, pun intended. |
| Media Type | Magazine |
| Market | United States |
| Art Director | Tom Cocke |
| Copywriter | Ray Reed |
| Executive Creative Director | Matt Horton |
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