Title | Arrows |
Agency | 303 MullenLowe |
Campaign | Arrows |
Advertiser | Cancer Institute NSW |
Brand | Cancer Institute NSW |
Date of First Broadcast/Publication | 2023 / 1 |
Business Sector | Public Safety, Health & Hygiene |
Story | Melanoma is one of the most common cancers among young Australians. In the endeavour of compelling them to respect the primary cause of melanoma - harmful UV radiation which is normally invisible to the naked eye - we created a powerful visual metaphor, in the form of sharp, incandescent arrows descending from the sky, much like UV does – constantly and ubiquitously. |
Media Type | Television |
Length | |
Production Company | Finch |
Managing Director | Joanna Gray |
Executive Creative Director | Bart Pawlak |
Creative Director | Adam Whitehead |
Creative Director | Head of Planning |
Head of Production | Skye Lanser |
Art Director | Zac Goldberg |
Copywriter | Craig Merrett |
David Kennedy | |
Group Business Director | Jonathon Bates |
Client Services Director | Jennifer Gledhill |
Director | Derin Seale |
Director of Photography (DOP) | Tyson Perkins |
Production Company Producer | Claire Thompson |
Special Effects / VFX | Platige Sound |
Music Composer | Sonar Music |
Sound Design Company | Sonar Music |
Music Composer | Tim Bridge |
Sound Designer | Tim Bridge |
Editing Company | Arc Editing |
Editor | Drew Thompson |