Simplii Financial - "Bank on the Now"

Broken Heart Love Affair

Broken Heart Love Affair Toronto, Canada

2654

Brand: Simplii Financial
Country: Canada

Advertiser: CIBC

Title	Bank on the Now
Agency	Broken Heart Love Affair
Campaign	Bank on the Now
Advertiser	CIBC
Brand	Simplii Financial
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Philosophy	Subscribers Only
Media Type	Outdoor/Out of Home
Length	60 seconds
Advertising Manager	T...y Sa....ky Subscribers Only
Advertising Manager	C....ty C..m Subscribers Only
Advertising Manager	I..d A...i Subscribers Only
Advertising Manager	M...a A..i Subscribers Only
Advertising Manager	A..a Ra.....am Subscribers Only
Chief Creative Officer	C...os M...no Subscribers Only
Chief Strategy Officer	..y C...ey Subscribers Only
SVP Strategy	K...ty Pl.....tis Subscribers Only
Creative Director	J...an H...r Subscribers Only
Creative Director/ art director	S....er R..n Subscribers Only
Art Director	F...o Si....ra Subscribers Only
Copywriter	J...an H...r Subscribers Only
Copywriter	F...k M...a Subscribers Only
Designer	R...a J...al Subscribers Only
Designer	M..k N..l B...on Subscribers Only
VP Client Success	R..i S...h Subscribers Only
Account Director	C...os G..e Subscribers Only
Account Supervisor	Al.....ra Ko.....rek Subscribers Only
Account Supervisor	Vi.....ep S...h Subscribers Only
Account Coordinator	S....ha Ma.....an Subscribers Only
SVP, Executive Producer	E...a Me....fe Subscribers Only
Junior Producer	O...ia Co.....au Subscribers Only
Production Company	Co.....le Subscribers Only
Director	J...b Subscribers Only
Executive Producer	V..d Co....ru Subscribers Only
Director of Photography (DOP)	Al.....re N..r De.....ins Subscribers Only
Producer	S...el C...n Subscribers Only
Production Designer	S...n Ma.....rie Subscribers Only
Wardrobe / Stylist	A...da ..n ..r S...es Subscribers Only
Production Manager	N....as D...be Subscribers Only
Casting	G....te D....mico C....ng Subscribers Only
Casting Director	G....te D....mico Subscribers Only
Editing Company	S...ts Ed.....al Subscribers Only
Executive Post Producer	Mi....le R..h Subscribers Only
Editor	M..k P...a Subscribers Only
Assistant Editor	N..k C....an Subscribers Only
Colorization	..e V...ty Subscribers Only
VFX Artist	S..n Co....ne Subscribers Only
Colorist	A...ew E....th Subscribers Only
Executive Producer Color	St.....ie Pe.....ton Subscribers Only
Color Producer	K...e M...ot Subscribers Only
Audio House	Be....ey Subscribers Only
Music Composer / Audio Director	J...d K....er Subscribers Only
Executive Producer	T..a M....ke Subscribers Only
Sound Design and Mix	J...d K....er Subscribers Only
Media Agency	Me....om C...da Subscribers Only
PR Agency	P..p ..d Cir......nce Subscribers Only
Multicultural Agency	B....tt &...; W...h Subscribers Only
CRM	Pe......nce ..t Subscribers Only

About Broken Heart Love Affair

Named Small Agency of the Year, and AdAge Silver Newcomer Agency, Broken Heart Love Affair is a global brand agency based in Toronto and the partnership of industry veterans Jason Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie, and Beverley Hammond. Broken Heart Love Affair is focused on gathering the most decorated talent on a mission to bring back the love for brands, clients, and the creative community.
Our mission is simply to inspire everyone to fall in love with brands again so people can find meaning once more in their relationships with brands; our clients can love the experience of brand transformation; and agency talent can discover a renewed purpose. To do that, we fixate single-mindedly on transformational work and domination for brands that want to lock down #1, aspire to be #1 or have everything to gain by playing big.
We are focused on getting to the biggest, most effective creative ideas as quickly as possible which is why we brought together the best talent with proven experience and unbridled passion. Collectively, our team has won more than 100 Cannes Lions including a Grand Prix and hundreds of industry awards for creativity, led agencies awarded Agency of the Year 8 times, named an AdAge Top 4 Planner globally and named top Creatives in the country year-over-year and led half of the top 10 brands in Canada.

Latest News

On the heels of the successful 2023 Impact and Giving campaign ‘Burp’ from Broken Heart Love Affair, World Vision Canada has named BHLA its creative and strategy Agency of Record.

“We are excited to partner with Broken Heart Love Affair to connect our mission of serving the world’s most vulnerable girls and boys to more Canadians. From the start, Broken Heart Love Affair demonstrated a genuine connection to our work with a passion for telling powerful stories with heart, showcasing the real impact of our work in the world’s most fragile and marginalized contexts. I can’t wait to see what our continued partnership will bring in the coming months”, said Kevin Andrews, VP Brand, World Vision Canada.

“Working with World Vision Canada has been an incredible privilege,” said Melissa Tobenstein, VP Client Success at BHLA. Adding, “World Vision Canada took an audacious stance with the ‘Burp’ campaign in 2023 and it paid off. We are so proud to have been part of that, and excited about the partnership going forward.”

World Vision and BHLA will be releasing new work later this year in the lead-up to the organization’s 2025 capital campaign.