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RAPP, a global, next-gen precision marketing agency, harnessing data, creativity, technology and empathy to drive client growth at scale, has appointed Daniel Menges as President of RAPP APAC.

Menges will oversee RAPP’s APAC offices spanning Malaysia, Singapore, South Korea, China, and Australia, with Malaysia serving as his base. Concurrently, he will maintain his position as the Head of Region Overseas for Team X, Omnicom’s global integrated agency for Mercedes-Benz.

"Daniel's appointment as President of RAPP APAC further speaks to our commitment as world leaders in activating growth with precision and empathy at scale. Daniel’s track record of driving impactful change and fostering growth aligns seamlessly with our agency's vision,” says Chris Freeland, Executive Chairman of RAPP UK & APAC. “I’m confident that his leadership will propel RAPP's APAC offices to new heights, and I look forward to the transformative impact he will undoubtedly have."

Menges brings over 15 years of industry experience with a focus and passion for technology and digital-driven experiences for global brands. He joined RAPP in 2022 after serving leadership roles in Germany, London, and South Africa, including time at Ogilvy as Managing Partner of Technology and Group Director of Operations. Menges’ multifaceted background uniquely positions him to drive growth and collaboration across diverse cultural landscapes such as the APAC region.

“People form the spirit of a company, and the people working for RAPP are just unique: welcoming, empathetic, driven, reliable, passionate about the work and creative,” says Menges. "I also have the pleasure of working in a multicultural environment. This is something I love and get huge inspiration from.”