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May 16, 2012
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MTV turns green for music
The first machine that recycles your old credit cards
IDEAS music, guitar picks, recycling, recycle, CSR
TITLE Green Picks Recycle Machine
BRAND MTV
AGENCY Loducca Publicidade Ltda
SUMMARY MTV has launched a revolutionary machine : the Green Picks Recycle Machine. The concept : the probl.... more
Cinema challenge
Create a memorable driving experience
IDEAS cinema, movie theater, coupon, game, interactive experience
TITLE Fiat 500 Cinema Challenge (Film)
BRAND Fiat 500
AGENCY Leo Burnett GmbH
SUMMARY With the return of the sun, the Fiat 500C is as more as ever the best car for young people. That’s.... more
Smell-advertising
The first second-hand car that smells new
IDEAS Smell-advertising, car dealer, promotion, perfume, odor
TITLE New Car Smell
BRAND Ford Selection
AGENCY Bassat, Ogilvy & Mather Advertising
SUMMARY Ford selección is Ford 2nd-hand car brand in Spain. Everyone cannot afford a new car but everyone c.... more
Safe Sound on Streets
CSR or Sound communication on vehicles only
IDEAS guerrilla marketing, transportation, sound advertising, scooters, delivery services
TITLE Human Sound Engine
BRAND Domino's Pizza
AGENCY Indie
SUMMARY Indie has re-invented the Domino’s pizza Delivery service with “sound advertising”. Domino’s.... more
How would you transmit the idea of drama?
The Belgian TNT chose the most direct and unexpected way.
IDEAS event, viral, tv promotion
TITLE Push the Button
BRAND TNT
AGENCY Duval Guillaume Modem
SUMMARY In order to promote the new series coming out on TV and communicate the emotional shock they will pr.... more
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1. How would you transmit the idea of drama?
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5. Heineken: made to entertain

  BELGIUM
  How would you transmit the idea of drama?
 
 
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  
 


  GERMANY
  Alternative media with parking tickets
 
 
Drivers often put their parking ticket in the mouth as they drive off. Wrigley has decided to use ..  
 


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